WE DESIGN
EPIC INNOVATIONS
WITH YOU

BOOK A CALL TO KNOW HOW?

WE DESIGN
EPIC INNOVATIONS
WITH YOU

WANT TO KNOW HOW

You want to innovate more effectively and with a clear future in mind?

You want to mitigate risks and uncertainties in innovation?

You aspire to foster an innovative culture within your organisation?

What we help you achieve

Build better innovations at speed, with creative techniques and an iterative approach

Mitigate risk in innovation by design research to understand your customers' needs

Grow the innovative mindset and culture in your organisation with the unique EPIC model

Why WAAI? Our name, pronounced "why," is inspired by the Dutch verb "waaien" (the blowing of the wind). It reflects our core principle: seeking root causes. Drawing from Sakichi Toyoda's Five Whys technique, we focus on understanding problems deeply before solving them. This approach aligns with Edward de Bono's emphasis on prioritizing crucial factors over dominant ideas in design thinking.

We take pride working with

Explore WAAI's Community of Practice

At WAAI, we do more than coach innovation managers and lead projects. We host specialised Communities of Practice, such as "Innovated by Design" and "Strategic Innovation." Starting in October, join us in Ghent, Berlin, Cologne, or Madrid to connect with peers and learn from experts in fields like business model innovation and design research.

Why Join?

Network with innovation managers from various industries.

Gain insights from experts in a diversity of domains.

Get Involved Discover the right program for your growth and start transforming your approach to innovation.

CoP Innovated by Design
WINTERCIRCUS | 2025

Are you eager to enhance your innovation skills and master design-research techniques for significant impact? Do you recognise the importance of business model innovation and are you focused on achieving meaningful outcomes?

>> VIEW PROGRAM

CoP Innovated by Design
BERLIN | 2024

Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.

>> KEEP ME INFORMED

CoP Strategic Innovation
WINTERCIRCUS | 2025

Innovation as a strategic advantage. You learn from experts in the field of strategic innovation, open innovation, future foresight and venture building.

>> VIEW PROGRAM

CoP Innovated by Design
MADRID | 2024

Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.

>> KEEP ME INFORMED

>> Innovated by Design

Everyone interested in design and innovation can join our vibrant and free online community Innovated by Design.

At Innovated by Design, we host monthly talks with remarkable speakers such as Houda Boulahbel on Systemic Thinking, Julian Bleecker on Design Fiction and Matt Wallaert on Behavioural Design

Join the community

In this conversation we will explore the different ways that designers develop their leadership expertise through design practice and research. The foundation for the conversation is Laurene’s recent publication, The Impact of the PhD on Design Practice.

This talk is open and free to everyone.

>> RESERVE YOUR SPOT

Here's an overview of past
inspiring design talks

At the community Innovated by Design, we have a talk with an inspiring person in the design world every month. For those who could not attend a talk, we publish the recordings. Click on the talk you want to see or on the button below, and you have access to all of these talks.

>> JOIN THE COMMUNITY

The book that helps you become the EPIC designer of our tomorrows explores the need for more creative thinking to achieve innovative outcomes. The EPIC Design Maturity Model gives us the tools to get started.

>> ORDER BOOK