You build new services and products from internal knowledge and past wins—while customer expectations keep moving. The result: solutions that feel right internally, but miss what customers need now (and next).
Quarterly reporting is always around the corner, so the focus shifts to short-term certainty. Without fast experiments and permission to learn, teams optimize what’s safe instead of discovering what works.
You either start too big (company-wide, all at once) or you keep pilots small and isolated. Turning a proof into a repeatable, organisation-wide rollout is hard in performance-driven environments—so promising ideas stall before impact.
You need Empathy
To understand shifting expectations and context.
A thoughtful Process
To experiment quickly, learn fast, and scale what works.
A focus on Impact
To make the right bets, and clarify the differnce you want to make.
And a supportive Culture
To favour and sustain change in a trusting environment.
Building an innovation culture requires support from leadership. In strategic workshops and keynotes I challenge organisation to create that culture and build that strategic leadership.
Based on +5 years of the open program Innovated by Design, I bring the learnings to your team. Learning in team helps to embed best practices faster and better.
When you want to understand the approach yourself first, or you only have a small team of less than 12 people, participating in the open program Innovated by Design is the best place to start.
Are you eager to enhance your innovation skills and master design-research techniques for significant impact?
Do you recognise the importance of business model innovation and are you focused on achieving meaningful outcomes?
Start date: October 9th , 2026
Duration: 6 days | six month period
Location: Wintercircus Ghent
Language: Dutch
Participation fee: € 4950,00
Innovation as a strategic advantage. You learn from experts in the field of strategic innovation, open innovation, future foresight and venture building.
Start date: October 10th , 2025
Duration: 6 days over a one-year period
Location: Wintercircus Ghent
Language: English
Participation fee: € 5750,00
This free assessment helps you get unstuck and build what your audiences need!
Discover your strengths and weaknesses in less than 10 minutes!
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